Work
From research to insights.
Through inspirational seasonal trend reports and extensive consumer behavioral insights, I unfold future opportunities and stimulate a culture of innovation. Fuel future-ready buying strategies and product development directions based on extensive trend research. Specialised in fashion and home interior, trend insights are translated into customized and actionable design directions.
Trend Research
Identifying new movements and innovations through changes and emerging patterns driven by consumer behavioral shifts. Monitoring social, cultural, political, environmental and economic events and connecting the dots to understand and determine manifestations of change that can be translated into meaningful trends and future directions.
Consumer Behavioral Insights
Analyzing the current zeitgeist by clustering consumers’ needs and behaviors covering a multitude of industries. Changes and shifts in consumers attitudes are described and validated by statistics and data.
Seasonal Trend Reports
Trend research and consumer behavioral insights are grouped into an inspirational trend report. From moodboard to color directions, print & material proposals to key items recommendations, the seasonal reports offer a complete and comprehensive analysis of the newest design directions to fuel future developments.
Buying Strategies & Product Development Direction
Translating trend insights into direct implementable and customized products and services specific for each brand or industry. Communicate buying strategies and product development directions through innovative and future ready ideas.
